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Wool and Prince

About

We use super soft wool to create garments that naturally resist odors and wrinkles while being 6x more durable than cotton.

In 2013 we started questioning why guys buy clothes that require cleaning after just one or two wears. Washing, drycleaning, and ironing aren’t just time consuming tasks, but they degrade a garment over time. Our clothing is the perfect alternative—it hardly needs washing thanks to the low-maintenance properties of wool.

Our founder wore a wool shirt for 100 days straight without washing it or ironing it and when we shared the story on kickstarter, our “100 day shirt” concept went viral. We sold 3000 shirts in 10 days.

Testimonials

"I left my house at 9pm and got back at 3am, and the shirt still looks and smells fresh and ready for action. Mind you this was after a night of intense dancing to salsa and hip hop. As soon as the store opens I’m buying another. Thanks and I am looking forward to switching out more of my gear for W&P."

ANDRE

"I am a touring musician and just finished an intensive two week tour wearing your shirt—every night—on every gig. It doesn’t stink(in the underarms a tiny bit as I wore a cotton hoody over it once) and isn’t wrinkled. Well done dudes—-I just bought another one."

CHARLIE

days on each shirt and counting….not been cleaned and they are still looking good as new. Best shirts I’ve ever owned!

BO

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What can we do for you?

Send us an email to get a quote, schedule an appointment or learn more.

Need help? Talk to a concierge or email us at concierge@brownstoner.com.